For questions 1 – 8, read the text and choose the correct answer for each gap. Click on a gap and a choice of words will appear. Then choose the correct answer.
Soap operas
It is surely beyond dispute that soap opera is the most consistently popular type of television programme in the world. It has succeeded in 1 the imagination of millions since it first
2 as a genre back in the 1930s. The word ‛soap’ alludes to the role originally played by detergent manufacturers, who promoted their products during commercial breaks. Soap
operas have been3 as mindless entertainment, with viewers only4 to these programmes in order to escape from reality.
Soaps are often set in friendly, tightly-knit neighbourhoods, evoking nostalgic feelings in some viewers, since such communities may no longer exist in many areas. The subject matter of soaps also5 great appeal for viewers since the stories6 focus on domestic problems they may have experienced themselves.
There has been a significant shift in attitudes with many soaps now7 moral and social issues. The characters and situations8 are complex and ambiguous,
providing much food for thought and no easy answers.